Build your team, product, and business with us. We are former operators with decades of experience scaling teams and businesses.

Raya Advisory, Lilly and Yasi sharing the stage side by side on presentation
$270B+
Unlocked in market opportunity
40+
Companies advised
Scaled company
from
400 to
2,000
employees
1,000+
Candidates interviewed
300+
People hired
Yasi Baiani headshot image

Raya Advisory is a product, AI, and strategy consulting and recruiting firm based in Silicon Valley.

Founded by Yasi Baiani, who has unlocked multi-billion dollar opportunities and built teams at scale for various businesses. She's a thought leader and LinkedIn Top Voice with over 480K followers.

Testimonials…

Yasi is a remarkable, dynamic, and highly effective leader for any organization looking to drive results. Her combination of deep curiosity, pattern recognition, and incomparable drive to get-things-done are very unique and make her an ideal partner for ambitious teams.

CEO of Cleo

Sarahjane (SJ) Sacchetti

Andrew consistently impressed with his ability to source and deliver valuable talent for our team. His closing ability and timelines were instrumental in filling critical roles which ensured our team's ability to deliver on technical goals.

Sr. Engineering Manager at LinkedIn

Brijesh Shetty

Yasi’s involvement with our company has been transformational. The strategic thinking, operational discipline, and caliber of talents she brought to our company significantly impacted what we have achieved in 2023. We call this the “Yasi Factor” on our team!

CEO & Founder at Trayt

Malekeh Amini

We engaged Yasi to help us with our product direction. Yasi is a strategic thinker that understands the technology as well as the users. Her knowledge of applications and feedback greatly helped implement our redesign as well as our strategic direction in multiple phases of our business. We love working with her and will continue to request her valuable insight in our technology.

CEO & Founder at Derm to Door

Lily Talakoub

Yasi is a trusted advisor who always puts what’s best for the company first. She has always been a call away to discuss anything related to hiring and product.

CEO & Founder at knownwell

Brooke Boyarsky

Andrew has a wealth of experience in all parts of the recruiting process. His partnership was key to hiring top technical talent for my team.

Software Engineering Manager at LinkedIn

Austin Lu

Yasi is a product expert that we engaged with in multiple stages of our company, Enara. We initially engaged her in the zero-to-one phase of our company to advise us on the product direction. Later on, we brought her as an advisor to our product team to improve our R&D processes. Yasi is a trusted source we can go to for anything product, marketing, and fundraising.

CEO & Co-Founder at Enara

Rami Bailony

Yasi is a pro-founder advisor who's comfortable and willing to support founders in whatever area they need the support.

Co-Founder & COO at OnRamp

Ross Lerner

Community & Partnerships

Raya Advisory is trusted by executives, founders, private equities, and venture capitals based on the outcomes our team has driven over decades. Our track record and reputation are paramount, and as such, we prioritize mutual and long-term success for our clients .

Yasi and executive women posing for a photo.

Product & AI Strategy Consulting

We offer product, AI, and business strategy consulting services to unlock multi-billion dollar opportunities for your company and enable you to utilize the latest innovations and technologies that are right for your company. We support our clients with build, buy, or partner evaluation.

Three people sitting with a laptop working together.
A woman in front of two candidates for interview. The woman holds a folder with perhaps resume. All characters are in formal business attire and smiling.

Recruiting Services

Our dedicated recruiting team specializes in both executive and leadership roles and building engineering teams at scale. While we can offer support for any type of role, our primary areas of specialization lie in product, engineering, marketing, and growth hirings.  

Design & UX Research

We have a team of experts with decades of experience in human-centered design, user research, and behavioral science to support your team for customer discovery, user research, and design.

A person's hands on keyboard picking color with pen on color pallet.

Brand Marketing

With our team of brand experts and designers, you can define your company's brand identity, re-design your website, and create sales assets to let your brand have the impact you desire on your customers and business.