Yasi Baiani

Yasi is Founder & CEO of Raya Advisory. She’s recognized as a thought leader in product and strategy -- LinkedIn Top Voice with over 480K followers.  

As employee number 400 at Fitbit, Yasi helped grow the company to 2,000+ employees and from $745M to $2.2B in revenue. As the Head of Product, Software Experiences at Fitbit, she strategized and built the next generation of health and wellness offerings such as Sleep (the most-engaged part of the Fitbit mobile app) as well as Female Health (gained 2.4M users within the first month of launch). 

As SVP of Product & Marketing at Cleo, where she initially started as a Strategy Consultant, her strategic guidance led to the launch of two new product lines (Teens and Eldercare), unlocked $270+B market opportunity. Within 12 months, more than 50% of existing clients which included companies such as Salesforce, Pepsi, Redbull, and Uber expanded into at least one of those new product lines. 

Yasi was a Lecturer at the Haas School of Business, UC Berkeley, where she taught the Product Management course she designed to MBA students.

She received her MBA from Harvard Business School and her BS in Business Administration from the Haas School of Business, UC Berkeley.

Past Companies

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